Short of a kid running a lemonade stand on the sidewalk in front of their house, all businesses of any scope or size need to plan on search engine optimization campaigns. True not just when they want to start up initially or drive towards more money and profits, but in fact need to plan on search engine marketing for the duration of their existence. Some basics apply to most businesses, so keep reading to learn what search engine optimization for businesses should incorporate within their plans.
A company needs to think about its core branding when establishing an online presence. A domain name or URL needs to develop for its primary website, and that can prove a difficult task. Good site names are short and easy for consumers to remember, but must also clearly establish the name of the business. When possible, although somewhat rare now, a domain name works best when it could be an EMD. Exact match domain names are ones that are what someone might type into Google as a search query, and your website would rank high as a game in such cases.
Once a domain name is established, then your business either needs to develop (or review and overhaul) what keywords or search phrases its products and services relate. These keywords need to be sprinkled within your website content, although the content does need to be very relevant and useful to readers for search engines to take it seriously. The addresses of these pages need to be provided to Google, although you can do just one if links are pointing to the rest, as they would get eventually crawled and indexed.
Following that, you need to go on a link-building campaign. Not as easy as it once was where you could just flood the Internet with thousands or more of links. That mass approach is still technically possible, but it can hurt your search engine ranking positions. Rather, your links need to be high-quality links coming from authority pages that have content related to yours. Think about guest posting on blogs, nonprofit pages, and social media mentions as strong possibilities for these kinds of links.
If your search engine optimization campaign is to draw people to your local brick and mortar location, then you need to optimize for your spot on Google Maps and similar features on Bing, Yahoo, and other search engines. Make sure that your location is on the map and that you are getting good reviews. Nearly half of the growth in Internet traffic comes from mobile users looking for where to eat, shop, and more, so Reno SEO is what you need to do to tap into this fast-growing segment of the online arena.
Search engine optimization for businesses is far more complicated than all this, of course, but these are the immediate basics you need to cover to start.